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Disney Store 2010
Date: 27 Aug 2010
DISNEY STORE LAUNCHES NEW GROUNDBREAKING STORE DESIGN
WITH FIRST SCOTLAND STORE OPENING IN ABERDEEN
ABERDEEN, 7th September, 2010 - The Walt Disney Company Europe celebrates the grand opening of the first Scottish newly-designed Disney Store in the Bon Accord Centre in Aberdeen. The high-tech makeover of Disney Store solidifies the retailer's global leadership in children's retail and activates the future transformation of its more than 300 locations worldwide. The Aberdeen store is the second UK opening of 20 newly designed Disney Store locations that will be unveiled across major markets in the United States and Europe in 2010. Featuring groundbreaking technology, interactive storytelling and Disney Store exclusive merchandise, the stores will bring Disney's most beloved characters to the high street for families to enjoy together.
"As part of Disney, we're committed to the value of entertainment and exclusive experiences," said Jonathan Storey, marketing director, Disney Stores Europe. "Disney is setting a new standard for the specialty retail category by integrating robust technology and creative store planning to make each visit different and that much more memorable. This is truly an immersive, one-of-a-kind retail experience for children and families that only Disney could deliver."
The Grand Opening event for the Aberdeen Store, taking place on 7th September, will feature some Disney favourite characters who will join in with the Opening Ceremony and meet some of their fans throughout the day. Guests will have a first look at the many special experiences of the new design and see how technology is integrated throughout the store to create magical moments.
With each new store opening in the UK in 2010, Disney Store will donate 10 percent of the opening day's sales to Great Ormond Street Hospital Children's Charity in the UK.
To find a Disney Store, guests can visit http://www.DisneyStore.co.uk For more information, please visit. Guests can also become a fan on Facebook http://www.facebook.com/DisneyStore or follow us on Twitter http://www.twitter.com/DisneyStore to stay connected to your favourite destination.
NW3 at John Lewis
Date: 17 Aug 2010
The NW3 collection from Hobbs is now available from John Lewis Aberdeen. The range offers a playful twist on the main Hobbs collection, but shares the same values of uncompromised style, quality and craftsmanship. Contemporary cut blazers, playsuits and girly sweaters in floral prints, mix with "make do and mend" crochet pieces to create a retro style. Visit the Womenswear department on the first floor to view the collection.
New Store Opening - Radleys
Date: 30 Jul 2010
LATEST NEW STORE OPENING UNDERLINES FURTHER DEVELOPMENT
FOR CITY'S TOP SHOPPING DESTINATION
Luxury accessories brand, Radley, is to open in the Bon Accord and St Nicholas Centres, underlining the next phase of the rolling programme of expansion and development for the retail destination.
Today's announcement brings the total number of new stores, which have opened across the two centres over the last year, to 15.
Famous for its luxury leather bags, accessories and gifts, this will be Radley's first stand alone store in the North and North-east of Scotland, underlining the Centres' growing position on the Scottish retail map.
Since May last year, a raft of new stores - many of them new to Aberdeen names - have been opened in the Bon Accord and St Nicholas Centres, consolidating its position as one of Scotland's premier retail destinations.
The new stores include Scotland's biggest Next, as well as Karen Millen, Swarovski, Hobbs, Jo Malone, Kurt Geiger, Lipsy and Phase 8, all of whom opened their first stand alone store in the North-east.
Cheryl Smith, Marketing Manger for the Bon Accord and St Nicholas Centres, said the retail destination had changed significantly over the last 12 months and further changes were in the pipeline.
"In addition to significant modernisation, we have attracted a wealth of high street names and flagship stores, many of them new to Aberdeen," she said. "The strong performance from our retailers consolidates our claim to be the top retail destination in the region, however ultimately it is shoppers who benefit from an increased range and depth of fashion, and a much more vibrant atmosphere within the centres."
"The success of our new stores has highlighted that Aberdeen presents a real opportunity for retailers and we are expecting to announce yet more prestigious openings and development programmes in the coming months."
Retail expert, Andrew Turnbull of The Robert Gordon University, said the high end brands were now recognising the economic potential of Aberdeen City and Shire.
"A steady stream of new retail fascia maintains a sense of excitement in the city centre retail provision. Success clearly breeds success," he said.
"Shoppers look for these days, and expect, innovation. Without it, they are tempted further afield, so it is essential to keep introducing new names that are at the forefront of modern retailing."
"What we are seeing is the development of a retail 'cluster'. High end brand names have clearly recognised the potential in an affluent market place and they are gathering in numbers to take advantage of what, to date, has been a missed opportunity."
